What We Built — and What It Delivered
Three products deployed across NBCU's engineering and streaming organizations — each tied to the strategic imperatives above — stress-tested on the two biggest media events of the year.
Super Bowl LX
Feb 8 · 125M viewers · $8M / 30-secWinter Olympics
Feb 6–22 · 23.5M avg viewers · 2,500+ hrs on PeacockPeacock AI Concierge
Key Metrics
How It Works
Haiku handles high-volume content matching. Sonnet powers personalized reasoning for complex queries. Claude processes viewing history, preferences, and real-time catalog data to surface recommendations.
"Navigating 2,500 hours of Olympic content was a real UX challenge. The concierge gave every viewer their own guide."
Engineering Code Review
Key Metrics
Impact During Tentpoles
During Super Bowl week, Claude Code reviewed every PR before merge. The team shipped with higher confidence and zero rollbacks on a night protecting $500M+ in ad inventory.
"Shipping into the Super Bowl with Claude Code reviewing every PR gave us a confidence level we didn't have before."
Engineering Co-Work
Key Metrics
Post-Super Bowl Impact
After the Super Bowl, NBCU had a dozen post-mortems to write. Cowork got them through all of them in the time it used to take for one. Now embedded in sprint workflow.
"Cowork got us through all our post-mortems in the time it used to take for one."
NBCU Committed To
Anthropic Committed To
Measuring What Matters
One adoption chart, consumption health, and the voice of the customer. Every number here ties back to the scorecard above.
Adoption by Engineering Unit
Seat Consumption
Token Consumption — Annual Commit
Model Usage Breakdown
55% of tokens are flowing through Opus — the most capable but highest-cost model. Many of these queries (content matching, routine code review, doc generation) could be routed to Sonnet or Haiku at 5–15× lower cost with equivalent quality. A Q2 model-routing workshop could reduce token spend by an estimated 20–30% without impacting output quality, extending the annual commit runway into 2027.
User Sentiment
What Happens Next — and Who Owns It
Not a wish list — a joint commitment with named owners, dates, and success metrics from both sides.
| Initiative | NBCU Owner | Anthropic Owner | Target | Success Metric | Status |
|---|---|---|---|---|---|
| Model-mix optimization workshop Route high-volume queries to Haiku/Sonnet; reduce Opus from 55% to ~30% |
Stuart Hough |
Eleanor Dorfman |
May 15 |
20–30% token cost reduction |
Action needed |
| Cowork → Content Operations Programming decisions, audience analysis, content briefs |
Griffen Thomas |
Lane Cronin |
Jun 30 |
30+ active users · 1 workflow template |
Scoping |
| Claude API → Customer Support (Tier 1) Peacock subscriber self-service automation |
Antonio Vieira |
Lane Cronin |
Jul 31 |
25% deflection · 88%+ CSAT |
Design |
| Enterprise Cowork Expansion Finance, Legal, HR, Comms — prompt libraries per team |
Matt Foster |
Lane Cronin |
Aug 15 |
3 teams onboarded · 50+ WAU |
Planning |
| Comcast Portfolio — Sky Pilot Replicate NBCU playbook at Sky |
Matt Foster |
Eleanor Dorfman |
Jul 1 |
Intro meeting + pilot proposal |
Intro stage |
Digital Business Transformation Roadmap
AI adoption is a transformation initiative, not a tool rollout. Here's how NBCU's Claude deployment maps to the four stages of enterprise AI maturity — and where Q2 takes them next.
Most enterprise AI deployments stall at Stage 1. NBCU completed Stage 2 in a single quarter — faster than 90% of Anthropic's enterprise accounts. The Q2 plan above is specifically designed to move NBCU into Stage 3, where AI shifts from a productivity tool to a strategic capability that reshapes how teams operate.
Bottoms-up, team-by-team estimates. Every item above has a named owner and measurable outcome.
What's Coming — and Why It Matters for NBCU
Upcoming capabilities tied directly to NBCU's Q2 goals — plus our responsible AI commitment and the competitive landscape.
Claude Sonnet 4.6 & Opus 4.6
Latest models with improved agentic search, extended thinking, and 1M token context. Opus 4.6 found 22 Firefox vulnerabilities with Mozilla. Directly improves Peacock concierge quality and Code Review depth.
Generally AvailableClaude Managed Agents
Fully managed agent harness — secure sandboxing, built-in tools, SSE streaming. Enables NBCU's Customer Support automation goal (25% deflection target) without custom infrastructure.
Public BetaCowork Skills, Plugins & MCP Expansion
Skills marketplace and MCP (100M+ monthly downloads) connect Claude to any internal NBCU system — ticketing, content management, data warehouses. Unlocks Content Ops and Enterprise Cowork expansion in the Q2 plan above.
ExpandingEnterprise Advisory Council
Direct roadmap input, private betas, and early access for select strategic partners. NBCU's participation gives the team a seat at the table for capabilities powering the next Super Bowl and Olympics cycle.
Invitation ExtendedResponsible AI & Enterprise Security
How Anthropic protects NBCU's data and upholds its safety commitments.
Data Isolation
NBCU's data is never used to train models. Enterprise isolation by default.
Constitutional AI
Values grounded in a published Constitution — transparent, auditable, safety-first.
SOC 2 Type II
Enterprise-grade security. Audit reports available to NBCU's security team on request.
Usage Policies
NBCU-specific policies at the org level. Admins control access, retention, and guardrails.